The Black Friday smartwatch deals are a great opportunity to pick up a new wearable before the new year.
Smartwatches come in all shapes and sizes, from stylish hybrids that look like traditional watches to full-featured fitness and health trackers.
Black Friday falls on Friday 27 November, and Cyber Monday on 30 November. Early offers on smartwatches and fitness trackers are already appearing, and we’ll be rounding up the best deals as they land on this page in our curated live blog below, along with our experts’ view on which ones are worth buying.
Keep coming back to this page as the sale continues and Black Friday gets closer.
What to look for in a Smartwatch Black Friday deal
First off, check your phone: some smartwatches are best suited to a particular platform, and the variety of app support varies significantly from one device to the next, impacting on how smart the device really is.
Next, consider what features matter most to you, whether that’s health tracking, sports features or battery life. For example, some of our reviewers have rated certain watches on their superb screens and multi-day battery life, while also pointing to inconsistent sleep or heart-rate tracking. If accuracy is important to you, check our review. GPS is essential if you’re someone who runs or cycles without your phone.
Finally, think about style. Some hybrid watches look like traditional watches, last much longer between charges, but offer fewer smart features.
Smartwatch models we rate
- : a great-looking smartwatch with a superb screen, in-depth health tracking and solid multi-day battery life
- : a beautifully designed hybrid watch with stellar battery life and a thoughtful health platform
How we pick our Smartwatch deals
All products we recommend have been through our own testing, so if a smartwatch deal appears on this page, we can tell you if the product is any good, not just if it’s cheaper. We’ll say if we’ve reviewed the model and give you our verdict.
We never take payment to include a deal. We may earn a commission if you buy through our links, but that never decides what makes the page. A smartwatch deal only goes in when the price itself is good, judged against what the product actually sells for, not a retailer’s ‘was’ price.
Smartwatch Black Friday 2026: your questions answered
Yes. Smartwatches and fitness trackers are widely discounted over Black Friday, including popular models from the big brands. It’s a good time to buy, especially if you’re choosing a present.
Most work with both iPhone and Android, but some only work properly with one, and features can vary between platforms. Check compatibility before you buy, especially for an Apple Watch.
If you want to track runs, rides or walks accurately without carrying your phone, yes. If you mainly want notifications and daily activity tracking, it matters less.
A hybrid smartwatch looks like a traditional analogue watch but adds features such as step counting and notifications. Hybrids usually last much longer between charges than full smartwatches, but offer fewer smart features.