Waiting on hold may become a thing of the past thanks to Base44’s new voice AI agent. Launched earlier this month, Superagent can now make and receive phone calls on behalf of the user, with countless potential applications.
According to a press release shared with TechRadar Pro, Base44’s Superagent can take on everyday tasks that would otherwise require people to spend time on hold or leave them navigating frustrating phone systems.
Users start by giving Superagent a goal and providing relevant context on how that goal should be achieved. The AI agent can then proactively contact businesses or customers, asking relevant questions, collecting crucial information, and even navigating supported phone menus. Once the job is complete, the agent will then report back to the user with a summary of what has been done and which outcomes have been achieved.
Some helpful use cases include:
- Improve time management by booking or rescheduling important appointments
- Speed up research by calling vendors to request quotes for comparison
- Increase call success by retrying unanswered calls on a predefined schedule
- Receive and manage calls from trusted contacts
A shifting approach to AI
The launch highlights an ongoing shift in consumer AI, with tools moving from generative AI that simply answers questions to agentic AI that undertakes real-world actions based on requests made by the user.
But the question remains: will humans be happy to interact with AI if it means limiting wait times and more efficient calls?
Owain has been building websites and online stores for his own and his client's businesses for over 8 years. Having taken on a role at TechRadar Pro in 2023, he now leads on all website builder and CRM content, spending his days researching, testing, and reviewing some of the best website building and CRM platforms on the market. He also has a passion for helping people get a great deal on website builders, delivering the best coupon and promo codes on the market. With an extensive background in business, Owain holds a BA(Hons) in Business and Marketing and has written for several leading publications including MarketingProfs, Website Builder Expert, Digital Doughnut, and NealSchaffer.com.