Although Slack is now a widely used communications tool deployed by small businesses and enterprises alike, it didn't always start off that way.
Its creator organization, Tiny Speck, was actually founded as a video games company - but it was the internal system built to manage workflows and communications that gave the company its big break.
Corporate relief
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This was still when the team was known as Tiny Speck. By framing the software in this way, he suggested that what organizations would buy into was a new way of doing things that Slack represented. The result of adopting Slack in the way teams worked would itself be the product, rather than any particular application.
He clarified that the team was selling a reduction in information overload, relief from stress and the ability to search through corporate archives with ease – a task otherwise laborious and cumbersome.
The modern workplace
Slack has positioned itself as an essential tool among many others, including Microsoft Teams, in the broader business landscape.
Even after its massive $28 billion acquisition by Salesforce, it hasn't lost its identity – and has even innovated by adding new features, especially in terms of integrations and custom AI instructions. Using MCP, it can connect with external apps and let members work within other tools.
It has also added deep research and code execution functions with "big mode" for those working on larger projects. Building on this, the team is planning to deploy AI bots within channels and allow agents to be part of the fabric of communication and organization.
Keumars Afifi-Sabet is a freelance contributor for Tech Radar and the Technology Editor for Live Science. He has written for a variety of publications including ITPro, The Week Digital and ComputerActive. He has worked as a technology journalist for more than five years, having previously held the role of features editor with ITPro. In his previous role, he oversaw the commissioning and publishing of long form in areas including AI, cyber security, cloud computing and digital transformation.