If you're looking for a 65-inch OLED TV that won't break the bank, Amazon's Prime Day deal on the Roku Pro Series 65-inch 4K 120Hz OLED TV is just $799.99 (was $1,199).
• Browse the full Amazon Prime Day sale
That's a huge discount on a 2026 OLED, and it massively undercuts LG's budget B6, which can be found for $1,299 today (though there is a cheaper LG variant, called the LG B6E, available for $999 today at Best Buy).
We've just finished reviewing the Roku, in a moment of fortunate timing, and it delivers the all-important deep blacks that only OLED can do, and even at full price it's an impressive spec for the money: as we say in our review, at its normal price "the Roku Pro Series OLED is effectively as cheap as you can get an OLED without going for an older model." And now it's 33% cheaper.
Today's best Roku Pro Series 65-inch 4K 120Hz OLED TV deal
Should you buy the Roku Pro Series 65-inch OLED TV?
In our Roku Pro Series OLED review, we enjoyed the TV's deep black levels and its decent sound quality with effective dialog enhancement. It's easy to set up, the Roku interface is nice, and it's a good option for gamers thanks to its 120Hz refresh rate and VRR support. And the OLED panel is great for maintaining contrast in dark movie scenes and games.
The key question here is: do you need OLED? If you do, then it's hard to think of a rival that comes anywhere close to this spec at this price. The LG B6E is brighter, which means it'll be better able to overcome reflections in bright rooms — though if you have a particular bright room, then you really want something like the TCL QM7L, which is currently $897.99 for the 65-inch model at Amazon.