Samsung has raised the price of its entire Galaxy S26 lineup in the US and South Korea, with every model now costing at least $100 more. The 1TB Galaxy S26 Ultra has taken an even bigger hit, with a $200 increase.
The price changes come as the global shortage of memory components continues to affect the tech industry. Samsung had reportedly been preparing to raise prices, and the new pricing is now reflected on its US website.
The Galaxy S26 with 256GB now starts at $999.99, up from $899.99. Meanwhile, the 512GB version has risen from $1,099.99 to $1,199.99. The Galaxy S26 Plus follows the same pattern. It moves from $1,099.99 to $1,199.99 for 256GB and from $1,299.99 to $1,399.99 for 512GB.
The Galaxy S26 Ultra also gets a $100 increase on its 256GB and 512GB versions. This takes them to $1,399.99 and $1,599.99, respectively. The 16GB/1TB model sees the largest jump. It goes from $1,799.99 to $1,999.99.
Samsung has made similar changes in South Korea. Yonhap News reports that the 256GB Galaxy S26 has increased from 1,254,000 won to 1,403,600 won. The 256GB S26 Plus and Ultra are now 1,601,600 won and 1,947,000 won, respectively. The 1TB Ultra has risen by 270,000 won to 2,821,500 won.
The price hike has already sparked plenty of disbelief among Galaxy fans on Reddit. One user summed up the reaction to the Ultra’s new price simply: “2k for 1TB you’re right. That’s INSANE.” Another pointed out that the 512GB Galaxy S26 now costs $1,200, calling that figure even more concerning.
While some users were already looking ahead to Samsung’s next flagship, wondering whether the higher prices could carry over to the Galaxy S27 and whether increased trade-in values for the S26 could offset some of the difference.
There is one small wrinkle: some Amazon listings are still showing the original prices. Samsung’s own US store has already been updated, though. Therefore, those lower prices may not stick around.
The increases also follow Apple’s recent decision to raise prices on existing iPhones. This includes its iPhone 18 Pro series, as memory costs continue to put pressure on the smartphone market.