Google’s Pixel 10 has dropped £400 below the £799 it launched at last year.

Sold SIM-free, the Google Pixel 10 has fallen from £799 to just £399, a saving of £400 or 50% that brings Google’s own flagship within reach of buyers who would normally be shopping a full tier lower.

Google’s Pixel 10 is now half its launch price

Offering seven years of OS upgrades and a 6.3-inch Actua OLED display, the Google Pixel 10 has fallen from £799 to £399, a 50% saving.

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Shopping a tier lower usually means something like the Pixel 9a, which retails for £499, so this deal now drops the Pixel 10 £100 below Google’s own mid-range model while keeping everything that made it a flagship at launch.

Flagship credentials show the moment you pick it up, with a satin aluminium frame and Gorilla Glass Victus 2 on both sides, plus IP68 protection that shrugs off rain, spilled drinks and even half an hour submerged in 1.5 metres of water.

Inside that protection sits a 6.3-inch Actua OLED small enough to work one-handed, staying legible outdoors at up to 2000 nits and pushing to 3000 nits when YouTube and Netflix serve up HDR10+ content with deep colours and inky blacks.

Software is where that screen earns its keep, and one of our tech experts has reviewed the Pixel 10 and described its AI-infused Android 16 as among the best around. Magic Cue adds to that, surfacing event locations from your messages before you need to switch apps.

Those smarts keep growing too, because Google promises seven years of OS upgrades, which means the Pixel 10 you buy for £399 today should keep picking up new features and refinements well into the next decade.

That long view extends to accessories, since Qi 2.2 support and built-in magnets let the Pixel 10 snap onto existing MagSafe chargers, car mounts and battery packs without a special case, alongside faster 15W wireless charging.

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Charging stays an end-of-day job, as the 4970mAh battery regularly delivered over five hours of screen time with 20 to 30% still in reserve during testing, enough to carry most people comfortably through a full day.

Keeping £400 in your pocket while still landing Google’s flagship build, seven years of upgrades and MagSafe-ready charging makes the Pixel 10 an easy call for Android users ready to move on from an older phone this autumn.