Donald Trump’s push to rebrand artificial intelligence as “super intelligence” (SI) has triggered a wave of web registrations for Slovenia’s national internet domain, according to its official registry.

The sudden rush follows a speech delivered by the US President at the United Nations General Assembly in New York. During the address, he argued that the phrase “artificial intelligence” made the technology sound fake, announcing that the United States would instead adopt the term “super intelligence” or SI.

Because “.si” serves as the official country-code top-level domain for Slovenia, the presidential rebranding initiative inadvertently created a massive global scramble for matching website addresses.

According to Register.si, the organisation managing the country’s domain extensions, September saw an unprecedented 44,000 web address registrations using the .si suffix, compared to fewer than 2,000 in August. Registry representatives noted that activity skyrocketed late in the month, with a staggering 11,000 new web addresses registered in a single day.

While registry spokespeople expressed caution about attributing the entirety of the spike exclusively to the White House rebranding effort, the timing aligns directly with the administration’s policy shifts.

President Trump subsequently formalised the terminology shift by instructing US government agencies and departments to replace “AI” with “SI” and “Super Intelligence” in all official correspondence, reports, and digital platforms.

Analysts suggest that a significant driver behind the massive influx of registrations is speculative cyber-squatting. Tech companies, investors, and opportunistic buyers are racing to secure valuable .si domains in anticipation that they will appreciate significantly in value.

This phenomenon mirrors how other geographical domain extensions have found unexpected global utility, such as Anguilla’s “.ai” suffix becoming heavily sought-after by artificial intelligence firms or Tuvalu’s “.tv” extension being adopted widely by streaming platforms.

As Slovenia’s total active domain count climbs past 220,000, representing over 10% of its total population, the registry has actively advised trademark holders and corporations to lock down their matching .si web identifiers as soon as possible.

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